Success is built through connection, not isolation. Shevon Kotiah explains why networking and professional community engagement are vital tools for growth, and how they can transform your career and opportunities.
In today’s fast-paced world, success is rarely a solo endeavour. It’s about connection, collaboration, and creating opportunities together. Networking is more than just swapping business cards; it’s about building meaningful relationships that propel both personal and professional growth. By engaging with professional bodies and communities, we open up a world of resources, insights, and shared experiences.
Imagine a space where knowledge flows freely, where ideas are exchanged, and where support circles grow wider every day. This is the essence of networking – a vibrant tapestry woven from diverse threads of expertise and perspectives. When we choose to build bridges instead of walls, we empower ourselves and those around us to achieve more than we ever could alone.
Did you know that Steve Jobs, Elon Musk, Mark Zuckerberg, and other visionary leaders share a simple piece of advice for aspiring entrepreneurs and professionals? They emphasise the importance of networking, noting: “It is as essential as breathing.”
In recent years, I’ve participated in events within the South African transport and logistics industry, which powerfully remind me of the value of networking. These gatherings are not just about showcasing; they’re opportunities to forge meaningful connections that drive mutual success.
When we collaborate, we all benefit
Consider “The Oprah Effect” – seen in Oprah Winfrey’s endorsement of Spanx, which propelled the brand’s sales significantly. Founder Sara Blakely credits her networking with influential individuals for much of the company’s success.
The essential message is that networking facilitates access to opportunities that surpass conventional channels. Learning from others ignites creativity and propels growth.
Five strategies for effective networking:
- Embrace the opportunity to connect at industry events
Immersing yourself in conferences, workshops, and trade shows opens the door to connect with potential clients, partners, and industry visionaries. Each interaction strengthens relationships and keeps you attuned to emerging trends.
South African entrepreneur and author Vusi Thembekwayo emphasises the importance of networking and communication for business success, viewing it as crucial for building relationships and gaining knowledge. He stresses that networking is about more than just finding connections; it’s about cultivating lasting relationships that can lead to referrals and business opportunities. Additionally, Thembekwayo uses the term “network capital” to describe an organisation’s credibility, financial stability, and the depth of trust it has cultivated within its ecosystem.
- Become a member of a professional body
Join a community of like-minded individuals dedicated to advancing your career and enhancing your skills. As a member of professional supply chain, logistics, and transport organisations, I can confidently say that groups like the Chartered Institute of Logistics and Transport (CILTSA), the Institute of Customs and Freight Forwarding (ICFF), the South African Production and Inventory Control Society (SAPICS), and the Chartered Institute of Procurement and Supply (CIPS) can truly transform your professional and business journey.
The immense value of networking in these professional bodies connects you with passionate, like-minded individuals eager to collaborate and share knowledge. These organisations serve as fertile grounds for nurturing relationships, igniting innovation and opening doors to new opportunities across various sectors.
- Mentorship
Mentoring holds great importance, as highlighted in my previous article for FOCUS. It fuels skills development, nurtures growth, and broadens professional networks crucial for cultivating the next generation of leaders in supply chain and logistics.
Examples like Warren Buffett mentoring Bill Gates and Bill Campbell guiding Eric Schmidt illustrate the profound impact of mentorship. Seasoned mentors impart invaluable knowledge, offering support and motivation during challenging times and paving the way for a sustainable and scalable future.
- Following up after an event
After attending an event, it’s important to follow up with the people you met. A follow-up email, LinkedIn invite, or message possesses the potential to transform a brief encounter into a significant connection. This action opens up further possibilities for valuable networking opportunities and fosters the potential for future collaboration.
- Leverage and cultivate your online presence
Actively participating on online platforms like LinkedIn provides a unique opportunity to connect with influential professionals across various industries. By sharing insightful articles, engaging posts, and thoughtful commentary, you can significantly enhance your online presence and establish yourself as a knowledgeable voice in your field.
Founded by Reid Hoffman, LinkedIn has become synonymous with professional networking. Its success is built on the powerful connections forged between users, enabling collaboration, mentorship, and career advancement. Effectively leveraging these relationships can open doors to new opportunities and foster valuable partnerships that help you grow both personally and professionally.
In conclusion, it is essential to recognise that participating in networking opportunities and professional organisations often incurs a cost. However, it’s crucial to view this as an investment in your personal growth. Finance your knowledge so you can speak with confidence!
Given the current volatility in the South African market, we must support one another to thrive. As members of the logistics, transport, and supply chain fraternity, let’s embrace the power of collective strength, foster collaborations, and unlock new opportunities.
Together, we can create robust networks that benefit everyone involved.
Remember, your network is your superpower, and it ultimately contributes to your net worth!
Shevon Kotiah
